Welcome was born in 2010 from a desire to embrace and promote the ever-shrinking subcultural side of skateboarding. They love skateboarding for the creativity and individuality it has always bred and thrived on, but at the time of Welcome’s inception, it seemed like the focus was no longer on either of those things. Welcome started as a means of creating something different for a small group of friends that couldn't relate to any of that and is still run exactly the same way today.
The apparel is a unique graphic assortment of t-shirts, hoods and sets them apart from the other skate brands. Here at AMS Streetwear, we wanted to showcase the latest and greatest street, skate and surf brands.
Welcome believe that skateboarding is an art form, and should be treated as such by the people making the boards you ride.